Brand Strategy & Identity
Naming, positioning, logo development, visual identity, messaging, and cohesive brand systems created to support long-term recognition.
DMG MARKETING
A Marketing & Brand Development Firm
DMG Marketing develops powerful, recognizable brands for entrepreneurs, public figures, and growing businesses.
Start a ConversationDMG Marketing builds brand equity and go-to-market strategy for entrepreneurs, public figures, and growing businesses, with specialized expertise in luxury products and services.
Every engagement begins with a clear understanding of the client's goals, audience, market, and long-term vision.
About DMG
DMG Marketing is a founder-led marketing and brand development firm serving entrepreneurs, public figures, and growing businesses. The firm combines formal marketing education with hands-on experience developing brands across fine jewelry, e-commerce, media, professional services, transportation, wellness, art, and culture.
Founded and led by Erica Diggs, DMG provides direct strategic guidance from the first conversation through final execution. Every brand is approached according to its own market, audience, goals, and stage of development.
- Founder-led strategy
- Direct client involvement
- Brand development grounded in real business experience
Capabilities
Strategy before spendWebsite Design & Development
Business websites, service platforms, landing pages, website messaging, responsive design, and ongoing website maintenance.
E-Commerce & Shopify Development
Shopify setup, product presentation, product entry, collection organization, store structure, and e-commerce optimization.
Creative Direction & Content
Campaign visuals, promotional materials, social-media content, brand presentation, and consistent creative standards across every customer touchpoint.
Launch & Campaign Strategy
Offer development, launch planning, campaign concepts, content sequencing, promotional strategy, and coordinated execution.
Public Figure & Personal Brand Positioning
Reputation-aware brand development for athletes, entertainers, executives, professionals, and public figures whose names carry their businesses.
Selected Portfolio
Brands represented, developed, and managed by DMG Marketing across luxury, professional services, sports, wellness, transportation, media, entertainment, events, independent publishing, e-commerce, art, and culture.
Let’s Rap About It
LetsRapAboutIt.tvLet’s Rap About It is a premium New York media and entertainment platform hosted by Fabolous, Maino, Dave East, and Jim Jones. Built around unfiltered conversations about brotherhood, family, business, culture, and personal truths, the platform brings together original episodes, live events, branded merchandise, sponsors, and direct audience engagement in one owned digital destination.
Digital strategy, website design and development, brand presentation, information architecture, episode and video integration, event promotion, e-commerce integration, sponsor presentation, content organization, responsive development, search engine optimization, and ongoing digital development.
The Pull Up With Scoop B
The Pull Up With Scoop B is a visual first sports and culture media platform built around a cinematic interview series hosted and executive produced by veteran NBA insider Brandon “Scoop B” Robinson. The platform connects professional sports, hip-hop culture, lifestyle, business, and independent media ownership through original episodes, editorial articles, press coverage, and direct audience distribution.
Website strategy, design and development, editorial platform development, information architecture, search engine optimization, content organization, episode presentation, press integration, metadata, structured data, publishing systems, and ongoing digital development.
IFC FACTORY
IFCFactory.onlineIFC Factory is a New York City media, entertainment, and creative production company founded by Jim Jones. The platform brings its original programming, creators, production spaces, studio services, and cultural projects together in one professional digital destination.
Digital strategy, website design and development, information architecture, brand presentation, original programming organization, creator profiles, production-space presentation, responsive development, search engine optimization, and ongoing digital development.
Good Skin by The Relax Lounge
A restorative body-care collection developed for lasting skin nourishment, professional massage glide, soothing comfort, and luminous shine. The collection includes Skin Fuel, Skin Fuel Plus, and Skin Glow.
Brand identity, product positioning, packaging direction, website development, product presentation, and launch support.
United Gemological Appraisals
An independent jewelry appraisal firm providing professional reports for insurance, estates and probate, fair-market-value assignments, litigation, damage and loss, resale consultation, and private concierge appointments.
Brand development, market positioning, website development, messaging, service presentation, and marketing creative.
Drip With Diggs
A jewelry and culture media platform combining industry education, original magazine coverage, entertainment, commerce, and curated jewelry-related products.
Brand development, editorial direction, website and magazine development, e-commerce integration, campaign creative, and content strategy.
Black Ice Express
A Jersey City-based private chauffeur company providing airport transfers, corporate transportation, hourly service, event transportation, nightlife service, and customized travel throughout New Jersey, New York, and Connecticut.
Brand identity, positioning, website development, service messaging, promotional design, and social-media creative.
Diggs & Company
A New York fine-jewelry house specializing in custom diamond jewelry, distinctive design, stone selection, engineering, setting, and individually commissioned pieces for private clients, artists, athletes, and entertainers.
Corporate repositioning, website development, luxury messaging, visual direction, and digital brand presentation.
ULTAMICITI
Ultamiciti
A custom-art brand producing hand-painted and hand-engraved luxury footwear, apparel customization, murals, canvas portraits, and original artwork for designer bags.
Brand presentation, website development, portfolio organization, digital positioning, service messaging, and ongoing marketing support.
GumboGrillz
A custom dental-jewelry brand offering professionally designed grillz in sterling silver and multiple gold options, supported by gemological expertise, 3D design, and celebrity-proven craftsmanship.
Brand positioning, website and e-commerce development, product presentation, messaging, content strategy, and digital marketing.
The Relax Lounge
A Los Angeles massage and wellness company offering therapeutic massage, relaxation massage, sports and recovery care, targeted tension work, lymphatic drainage, and personalized massage sessions.
Brand development, website development, service positioning, product-brand integration, messaging, and launch support.
Built for Ambition
For entrepreneurs, public figures, and growing brands ready to establish a recognizable market presence.
Direct Involvement
Founder-led strategy, clear communication, and direct attention throughout every engagement.
Strategy Before Spend
Clear positioning and purposeful execution before money is committed to promotion.
Let's Talk.
Tell us about the brand you are building. We respond by email.